Engage
Each project is unique and each requires a bespoke solution. At the creative briefing stage it is crucial to really engage with the client through listening and understanding their needs. Once I absorb the information I like to ask relevant questions to identify opportunities that enable me to create a compelling strategy.
Ideate
To get my creative juices flowing I begin to research inspiration, moodboards are created, concepts are brainstormed and the best, most applicable and exciting are developed further. These are categorised ito 3x intial ideas which I like to refer to as 'warm'/'spicy' and 'hot' - yes that's the bravest of them all!
Design
Designs are finalised and presented for your approval and sign off. Development starts.
Launch
Once the client is happy with the final outcome I llike to support the client with as much as I can to support the launch from social media content and marketing.